Measuring and Analysing Fan Followership of Cricket League in India

Cricket is not just a game; it’s a life changer game

Measuring and Analysing Fan Followership of Cricket League in India

One of the biggest Sporting properties in India is Indian Premier League. It is treated as a format of worship where cricket is considered a religion.

In this blog we will go through some of the analysis using Indian Premier League data and will compare the growth of Indian Premier League with its peer leagues.

Combines social reach: People across the globe are very excited and passionate about sports. Whether it is a football match from European and American countries or Cricket from India, people follow, love, and invest money and time to cheer their team to win.

Let’s have a quick glance at the most popular sports leagues in the world based on average attendance.

Combines social audience
Average attendance

Most Watched Sports Leagues in the World

  • Combines social reach is calculated across Facebook, Instagram, twitter and YouTube of the individual league. In the last release of IPL has an all-out participation of 32,800 observers by and large.
  • NBA is founded in 1946 whereas IPL was in 2008; when looking at major tournaments, we see IPL has easily outstripped the rest of the teams.
  • Revenue: All around the world, the games business has been assessed to be worth more than $620 billion. This demonstrates that expert games are a large business today, with cash being created from ticket deals or occasions, arena rentals, broadcasting bargains, betting, and sponsorships

Most Profitable Sports Leagues in The World

Most Profitable Sports Leagues in The World
  • To have taken the fourth spot, with numbers well over any semblance of hockey and surprisingly the best football associations say a lot about the Indian Premier League.
  • An association with only 8 groups that regularly play for only two months a year makes an incredible $7 billion in revenue.
  • Sponsorship Earning: The Indian cricket board is prepared to procure significant money using Indian Premium League 2021 Sponsorships. The Indian Cricket League focal sponsorship incomes for BCCI saw a practically half drop in Indian Premium League 2020; however, the equivalent is set to twofold this year.

Sponsorship Revenues for BCCI

  • Their Sponsorship incomes have developed to 708 Crores this year for BCCI. Indian Premium League 2020 in correlation produced just 400 Cr incomes on a similar record – this implies BCCI is good to go to acquire practically twofold from the sponsorship incomes.
  • Upstox turned into the fifth brand of Indian Premium League official accomplice. Vivo is the title support while Dream11, Unacademy, and Cred are true official accomplices. Paytm and Ceat are umpire and strategic time-out accomplices respectively.
Sponsorship Revenues for BCCI
  • Social Media Followers: It has an enormous fan following on social media. Consolidating Facebook, Twitter, and Instagram followers, Indian Premium League has over 34.7 million adherents.

Popular Teams on Social Media

Popular Teams on Social Media img
  • Most popular team on social media: Chennai Super Kings
  • Least famous team on social media: Rajasthan Royals
  • Most popular group on Facebook: Kolkata Knight Riders

To know how keen the audience is with the match and team we need to have an engagement analysis also which will tell us about the sum of likes shares and comments. This platform includes Facebook, Instagram, YouTube, news sources, blogs, etc.

Engagement between April 9—26, 2021

  • Chennai Super Kings seems to have the highest concentration, with 12.1 million, followed by Mumbai Indians.
  • CSK team critical stars like MS Dhoni add more to the social media mentions related to CSK posts.
  • Their brand engagement is also high.
Engagement between April 9-26, 2021
  • Brand Value: Indian Premium League 2020 was momentous in multiple ways, including how fans could watch. Void arenas in the UAE, because of COVID-19, implied fans were solely observing live broadcast matches. Compared to last year, the online viewership of games went down from a normal of 18—20 million live watchers to 4—6 million watchers in 2020.
Brand Value

Cricket League Business Valuation

  • In 2020, the worth of the Indian Premier League added up to around 4.4 billion US dollars.
  • It had the most noteworthy attendance among all cricket associations on the planet and was positioned 6th average attendance among all sports leagues in 2014.
  • Google Trend Analysis: Such was the effect of the competition among people that the Indian Premium League became the topmost pattern on Google for 2020. In addition, It was positioned fifth in Google’s worldwide practices, which says a lot about the prominence of the competition in India and from one side of the planet to the other.

Below is the trend analysis with the top engaged teams of the Indian Premium League.

Cricket League Business Valuation

Google Trend Team Analysis

  • In April, CSK was trending the most among its peers.
  • Overall, we conclude that the search for IPL teams during the IPL matches exponentially increases yearly.

India’s adoration for cricket couldn’t be kept down as the Indian Premier League delighted the cricket-insane country

In 2021, CSK won the trophy and emerged team, as per our analysis explained above. We can extend this analysis pattern to one or multiple IPL franchises or other sports events.

~Astha Mattoo
Senior Consultant