Leveraging Business Intelligence in Tough Economic Times

Leveraging Business Intelligence

In its 2023 “Global Economic Prospects” report, the World Bank believes that further adverse shocks can push the global economy into recession in 2023. Kristalina Georgieva of the International Monetary Fund (IMF) says that in 2023, the world will face a “tough year, tougher than the year we leave behind.”

Fitch Ratings reduced its world growth forecast to 1.4% in 2023 (against 1.7% last September). Brian Coulton of Fitch Ratings says, “Taming inflation is proving harder than expected as price pressures broaden and become more entrenched.”

A 2021 Deloitte report outlined that 75% of CFOs believed an economic slowdown or recession was ahead of them. They were right.

Today, businesses are taking a proactive approach to data management to maintain their competitive advantage. In the wake of this economic uncertainty, enterprises are adopting a data-driven strategy to improve their business clarity. A report found that during the COVID-19 crisis, more organizations started using Business Intelligence (BI).

So, how can BI solutions help businesses navigate tough economic times? Let’s discuss.

How Can BI Help Companies Through Tough Economic Times?

In today’s uncertain times, BI-enabled solutions are a key element to the survival of any enterprise. Yet, many organizations realize this only after scaling their business beyond the tipping point.

According to the aforementioned Deloitte report, organizations that responded best to any recession were the ones that had prepared for a crisis. This means facilitating digital transformation before the next recession or slowdown. Besides that, companies are innovatively using BI and data analytics to address their critical business challenges. 55% of enterprises are utilizing their data to predict outcomes and improve their decision-making skills.

Here is how BI-enabled decision-making can benefit organizations:

  1. Cost Efficiency

    Backed by accurate data, business intelligence enables managers and executives to make better data-driven decisions. For instance, leaders can identify new business opportunities and inefficient processes that are cost-intensive. BI-enabled systems can measure the organization’s cash flow, profits, revenues, and overall costs. Without business intelligence, organizations must accommodate low-quality project management that can hamper growth and reduce profitability.

  2. Efficient Resource Utilization

    During an economic downturn, organizations try to utilize their available workforce or resources by addressing skill gaps or constantly hiring (or firing) employees.

    With BI technology, they can optimally utilize their resources with real-time data insights from various KPIs and metrics.

  3. Customer Insights

    BI tools can also enable companies to understand and predict customer behavior. For instance, retail companies can improve their sales forecasts and plan their sales operations accordingly. Retail companies can accurately predict and handle seasonal spikes (or drops) by tracking customer orders and market trends.

    Similarly, with BI solutions, “intelligent” enterprises can leverage customer analytics to retain customers, identify upselling or cross-selling opportunities, and improve customer satisfaction.

  4. Monitoring Relevant KPIs and Metrics

    Business intelligence is built around key metrics and KPIs, including financial, marketing, and HR-related metrics. Using BI tools, organizations can monitor KPIs and metrics that can impact their business. These include:

    • Financial metrics like cash flow, liquidity ratio, and net earnings vs. net income.
    • Marketing metrics like customer conversion rates and cost of customer acquisition.
    • Customer service metrics like the net promoter score and customer effort score.

How can Ellicium help you implement a successful business intelligence strategy? Let’s discuss that next.

How Ellicium Can Help with Your BI Strategy

As a technology solution provider, Ellicium can help you put your business intelligence and analytics to work for your business benefits. With our customized BI solutions, companies can extract valuable data insights to survive in any tough economic situation.

They can obtain insights into various business areas, including customer service, operations, and financials.

Here are some ways in which Ellicium provides business value to its customers:

  • Define the BI and Analytics strategy.
  • Analyze the existing data assets in the organization.
  • Develop enterprise-wide data warehouses and data marts.
  • Leverage BI tools to develop customized reporting solutions.
  • Migrate legacy systems and BI systems to the latest technologies.
  • Provide predictive analytics for accurate sales and production forecasts.
  • Develop a roadmap for data governance in the organization.

Among the successful case studies, the Ellicium team implemented an enterprise-wide business intelligence solution for a leading consumer product company. Here are some of the highlights of the BI implementation:

  • Enterprise data warehouse for meeting the current and future requirements of the company.
  • Customized executive dashboards for all CXOs.
  • Predictive analytics to address future business needs.


As more organizations and industries face a tough and uncertain future, they increase their investments in data-driven business intelligence solutions. This article highlights that BI technology can improve the real-time data-driven decision-making process. Through BI, organizations can reduce business costs, optimize resources, and leverage customer insights.

With the right BI implementation partner like Ellicium Solutions, organizations can plan and implement a sound business intelligence strategy. At Ellicium, we have developed years of expertise in data-driven technologies like Artificial Intelligence and Big Data Analytics.

We can help you get started on your data transformation journey. Contact us today.