About the Client
The client is a major mobile network operator in the US, serving more
than 5 million customers across states.
Business Requirement
- To create a single source of truth & feed 360-degree customer
data to a Personalized Recommendation Engine which helps
identify the right products for customers based on usage patterns
& preferences
Our Solution
- Designed & created a Hadoop based Data Lake as a common
source for all customer data - Created Talend based pipelines to source data from EDW, local
data marts, etc. at predefined frequencies - Created a configurable batch engine to parameterize the running
of the pipelines for processing of data
Process Flow
Business Outcomes
- Rapid turnaround time of less than 4 months
- Single platform for all customer data with up-to-date information and
provisions to include additional structured & unstructured data - Inherent scalability of the platform to handle data from few hundred
Gigabytes to several Petabytes