Sr. Marketing Manager

Primary skills: Team Building and Management, Process Development, Excellent Communication Skills (written and verbal), Business Development, and Workflow Management
Years of experience: 9+ Years

Responsibilities:

• Manage and optimize operations across a Marketing organization of 9+ resources
• Analyze market trends and prepare forecasts and strategic/tactical plans
• Work closely with business leaders to develop positioning and go-to-market initiatives
• Manage efforts to increase brand awareness and market share
• Develop and manage the marketing technology stack and budget
• Oversee all branding efforts, advertising, and promotional campaigns
• Manage execution and effectiveness of channels, including email marketing, website development, content development, SEO, partner marketing, events, and public relations
• Preparing and presenting regular performance data to senior management
• Manage service-level agreements across creative, web/digital, and content functions
• Work closely with Sales resources to define, manage, and optimize lead funnel
• Manage annual KRAs and annual goals of a cross-functional Marketing organization

Skills:

• Bachelor’s degree in Marketing, IT Organizations, or a related field. MBA preferred.
• Minimum of 9+ years building and managing a cross-functional Marketing organization.
• Strong understanding of growth concepts and industry patterns.
• Proven track record of creating and executing effective Marketing procedures and campaigns across multiple services and relevant audiences.
• Expertise with digital Marketing strategies and instruments, including SEO, content, social media, web, and email campaign tools.
• Excellent administration, communication, and interpersonal abilities.
• Analytical mentality with the capacity to decipher information and derive insights.
• Creative visionary with an enthusiasm for problem-solving.
• Marketing agency experience a bonus.
• Willingness to travel as required for industry conferences, and client gatherings.